Mumbai : About 6% of India's population, or about 7.2 crore people, live in slums, according to the 2011 census.
Consumer companies have been going that extra mile to tap rising incomes and product awareness in hinterlands.
However, they need not go that far as a huge potential lay in the backyard: city slums.
With products like Maggi noodles also becoming a staple for slum kids and branded talcum powder, hair oils household items, a huge entry-level premium product market awaits consumer firms, according to a report by Ritika Mankar Mukherjee, research analyst of Ambit Capital. Read more
Source : www.dnaindia.com